DeutschHello dear readers! Today I would like to inform you about a current legal dispute in the cannabis sector that is causing a stir in New York.
Leafly sues New York cannabis regulator
The cannabis technology and information platform Leafly has filed a lawsuit against the New York Cannabis Regulatory Authority. The reason? A ban on third-party marketing recently published in a state regulatory package.
What’s behind it?
Ryan McCall, vice chair of the cannabis practice at Tully Rinckey, explained that the ban on third-party marketing already existed under New York’s rules. However, Leafly’s lawsuit challenges the ban in the state’s final regulations, which were unveiled just last week. McCall emphasised that the final regulation could put many companies in a difficult position, as they are not allowed to use third-party providers for marketing, advertising or sales.
Leafly’s role in the cannabis market
Leafly is not just any platform. It allows interested parties, not only in New York State but across the country, to read cannabis reviews, place orders and purchase advertising from individual dispensaries and distributors.
What does this mean for the future?
The new New York rules, which are due to come into force on 4 October, could once again be shaken by this legal dispute. Previously, licensing was only available to socially disadvantaged applicants who were affected by the enforcement of cannabis prohibition. However, McCall believes that Leafly’s litigation could be “another obstacle”, but is optimistic that an agreement could be reached “relatively quickly”.
Final thoughts
This legal dispute shows how complex the regulation of the cannabis market is and how important it is that companies and regulators work together to create clear and fair rules. It remains to be seen how this case will develop and what impact it will have on the cannabis market in New York.
Stay tuned and keep up to date with the latest developments in the cannabis industry!